Oh, Target, I just can’t quit you, especially now when you’re only three subway stops away from me in Brooklyn Heights. Target, of course, racks up killer little designer collabos left and right. Not just for fashion, though that’s probably the highest visibility–they do some great jewelry ones (generally I find these to be my favorites) and lots of accessories. Now Tarjay has teamed up with the fine folks at Poketo, a LA-based art/design studio that’s known for bring art into the everyday via super-adorable, super-charming accessories. They take artists’ work and put it on bags, wallets, umbrellas, keychains–livening all kinds of utilitarian objects with creative flair. Poketo’s stuff for Target is so very close to their own line that it’s no pale imitation of their main stuff. (I only wish they did some apparel for Target, but sigh, you can’t have everything!) I peeped some of the stuff at the Target at Atlantic Terminal last night and made off with a keychain and camera case for my trusty little pocket HD camcorder and I still want a bag and an umbrella and especially that laptop case! I love things that just make you happy when you look at them, and Poketo does that so well with their lovely objects.
I mean, LOOK:
AND THESE TOO!
DO YOU NOTICE THAT THE POKETO LOOKBOOK IS MY IDEAL LIFE RIGHT NOW?
[...] objects featuring beautiful artwork and illustrations, which I discovered when they put out their Poketo for Target collection. I’ve been a superfan since. They’ve recently launched some more subdued basic wardrobe [...]