Edie Rose for DKNY: Rachel Bilson Designing Her Own Line

The fun never stops when you’re a celebrity: According to WWD, Rachel Bilson, she of Jumper and, of course, “The O.C.”, is designing a line for DKNY. It’s a junior sportswear line that will be called Edie Rose, and it should launch in September, with Bilson as the face for the advertising. (I guess that’s a given.) Apparently and a little unusually, she’s going to be putting her acting on hold a bit to focus on the line, even learning to sew to learn more about the process of designing and making clothes. Items should retail from about $19.50 to $49.50 at stores like Macys, Nordstroms and other department stores, which makes the line accessible and affordable.
At this point, these sort of things are a dime a dozen and create a lot of eye-rolling, but in my mind, Bilson’s one of the few young Hollywooders who has real personal style and great taste. (She rocks Rick Owens jackets with cheery yellow scarves and looks adorable doing it.) I was never much of an “O.C.” watcher (I’m really allergic to Mischa Barton) but every time I caught it I always liked “that Summer girl.” She’s got a good eye, so who knows — Edie Rose might be clothes that are as easygoing and fun-loving as Bilson herself.
Some pics of Edie Rose (call me crazy, but it’s pretty cute):