Pro-Faux (Fur)

In a season where fur vests, fur hats and fur-trimmed boots and coats are all over the place, it’s nice to see that some retailers are declaring themselves firmly in the faux camp. British chain TopShop is featuring a display of their faux fur wares with a sign proclaiming “All our fur is fake.” Competitors Zara and Mango are following suit, and are going real fur-free starting next January. But then, though, fashion will have probably moved on to a “hot” new material and customers will be wrinkling their noses and declaring “Fur is soooo 2004.”